27 Feb Arlo Hotels: Major Success for a Micro Hotel

In 2016, real estate development and  investment management firm Quadrum developed its own hotel management brand known as Arlo Hotels. With the launch of its Hudson Square and Nomad locations, Quadrum quickly established an operating philosophy that focuses on creating memorable, organic experiences for their guests. Oleg Pavlov, Founder & CEO of Quadrum, explains that  “Arlo provides a unique experience for guests where outsiders become insiders: it’s where you feel welcomed as you are, regardless of where you’ve been or where you’re going next. It’s a place that may be new but feels like you’ve been there before,”

Just steps from SoHo,  Arlo Hudson Square is a home base for urban explorers, combining purposeful design with the best travel essentials. As the first micro-hotel in the United States with four-star design, the details incorporated into the hotel captured our attention right away. From its superior furnishings to the fixtures on the wall, we knew we had stumbled upon the best of what New York has to offer. With new beginnings at the forefront, the Life-Styled by Stacy Garcia team had an opportunity to speak with Megan Tucker, Account Executive from Harrison & Shriftman, about the excitement that surrounds their client’s newest project.

Conceptualized and designed by Brand Bureau, with hotel interiors designed by its’ sister company AvroKO, Arlo Hudson Square is perfect for the Life-Style reader looking to refresh their hotel experience! This property features a breathtaking rooftop bar called Good Story, an indoor and outdoor space to be enjoyed year-round with remarkable views of the Hudson River and One World Trade Center. Who doesn’t love a great view, right?! Inspired by an artist’s loft, AvroKO has created a welcoming environment complete with communal tables and programming that serves up a festive atmosphere throughout the seasons. The property also boasts a multitude of inclusive public spaces built to accommodate a variety of settings, needs, and activities each day. Guests can socialize and relax, listen to music, play board games, work and meet, or dine and drink in the common spaces, all while connecting and interacting with other guests.

If its unique, five-star amenities weren’t convincing enough to pick up the phone and book a reservation, its location sure is! Strategically positioned in SoHo, there are many sites to explore sure to satisfy any urban adventurer. Guests can be found venturing out to surrounding areas such as the South Street Seaport and the Whitney Museum of American Art, while stretching their legs with walks along The Highline or the Hudson River Greenway.

“Creating areas that elicited community building was very important to the design of both properties [Arlo Hudson Square and Nomad] which is why the spaces, both the guest rooms and common areas, put this theme at center stage. We worked to create a space that reflected Arlo Hotels’ ethos to offer more than a room for the night; but to create a creative, interactive experience that connects visitors to other innovative people, and supports their individual exploration and discovery,” said Matthew Goodrich, Chief Creative Officer at AvroKO and Brand Bureau, about the Arlo hotel brand.

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