18 Sep Q&A with Michael Caradine of Adrian Caradine Contract Design, Inc
About The Designer
Michael Caradine is a founder and Principal of Adrian Caradine Contract Design, Inc. with over 35 years of experience designing and managing hospitality projects. His talents are enriched by interests in historic preservation, product design, and travel. Michael is involved in every stage of a design project from concept development to unique art placement. The most rewarding aspect of each project is his ability to transform the client’s distinct vision into a timeless and functional space that exceeds expectations. Founded in 1996, Adrian Caradine Contract Design, Inc.
Michael Caradine, Founder & Principal of Adrian Caradine Contract Design, Inc
provides comprehensive Interior Design services for clients across the US and Caribbean, with a primary focus on hospitality projects. ACCD has developed brands and F&B concepts for major hotel corporations, including Hilton and IHG. The firm was established on the belief that good design is fundamental and elevates the human spirit and can only be achieved through intellect, dedication, attention to detail, cost effectiveness, and superior communication. Our success is a reflection of our client’s success.
Where did you get your start as a designer?
After receiving a BFA in Interior Design, I worked for a prominent residential interiors firm. Very soon after I was offered an opportunity to work for the largest hospitality design group in the country at that time (HSD, a division of Holiday Inns which is now Intercontinental Hotels and Resorts). It was exciting to play an integral role in the development of brands including Hampton Inn, Homewood Suites, and Crowne Plaza.
What got you to start your own firm?
When Holiday Inns moved operations to Atlanta in 1991, several accomplished designers previously employed by Holiday Inns joined to found our hospitality design firm, ACC Design, Inc. Hotel design had become highly specialized and competitive. Hotel operators were seeking design professionals with a keen understanding of the industry who could execute high level designs and effectively address their challenges.
Where does the name Adrian Caradine come from?
The firm name was formed by combining the names of the key principals, Debbie Adrian and Michael Caradine.
How would you describe your design style?
Each hospitality project has a unique style formulated by the client, location, market research, hotel brand (if any), and design team. Beyond those parameters, I avoid trends and focus on the characteristics of the interior architecture. I enjoy collaborating with the project architect on every detail. It is important to achieve a harmonious balance between the interior and the architectural envelope. It is difficult to create beautiful interiors in mediocre buildings! I strive to provide an eclectic mix of furnishings and art. A successful interior should appear as if it was thoughtfully collected over time. People have become sophisticated in their knowledge of design and deserve décor elements that excite and intrigue.
You have a background in textiles, correct? Can you tell us about that?
I studied textile construction and patterning while working towards my BFA. I have always been intrigued by every aspect of textiles, especially the historical and cultural significance. I have collected vintage fabrics and tapestries for many years, and have discovered amazing pieces during my travels. I have created custom carpet and fabric designs for hotel projects throughout my career. One perk of the large quantities required for hotels is the option to custom design!
Can you tell us about one project you are extremely proud of?
It is difficult to narrow down favorites but I will mention two. We just completed a boutique hotel in New Orleans fit into a nineteenth century sugar refinery, The Mercantile. The interiors reflect the history and significance of the Warehouse District, while being warm, fun, and inviting. Another recently completed project, Angelena’s, is a restaurant for Food Network personality and nationally renowned chef James Briscione and wine expert Brooke Parkhurst. These clients are energetic, sophisticated, and very well-traveled. They envisioned an unrivaled restaurant on the Gulf Coast, that would introduce an authentic Southern Italian dining experience to the American South. With a tight schedule and somewhat limited budget we exceeded their expectations.
Are there any trends that you see potentially altering the industry?
Hotel interiors are constantly evolving. While guest room design remains crucial, the emphasis is shifting to the design of public spaces that appeal to young, savvy professionals who yearn for authentic experiences rather than conventional environments. As a result, hotel corporations are actively developing new brands to attract and connect with a younger, more diverse clientele. We expect to see this trend intensify in the future as hotels strive to remain competitive.
For more information, visit www.accdmemphis.com
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