10 Jan Criteo: Play Hard, Work Harder by Dyer Brown
This is certainly not your typical office setting! The Boston office of international tech company, Criteo, caught our eye due to its quirky and unusual, play-driven design concept. Featuring bright colors, fun texture, and exciting & surprising architectural elements, the innovative workplace designers at Dyer Brown created a vibrant and uplifting work environment that encourages informal collaboration. We spoke to Brent Zeigler, President/Director of Design at Dyer Brown, to discuss how the office design plays into the company’s core belief that workers who are having fun are more productive. Here’s what he had to say:
Criteo: Play Hard, Work Harder by Dyer Brown:
Place for Play
At the center of the fun is the gracefully curved stainless-steel slide that connects the two floors. With the addition of just one small piece of steel, the office had a new, unusual centerpiece that greets visitors with an invitation to play.
The office layout accommodates 175 employees with workstations of varying heights, conference rooms, a phone room, a mother’s room, a large pantry area, and several lounges. The wide variety of workspaces ensures everyone has a spot that supports their individual work styles.
Beyond the lobby, the designers introduced fun, playful elements to encourage collaboration and maintain a positive work environment. This includes a game area, custom banquette benches, wood-paneled electric fireplaces, cubby seating with hot pink upholstery, and an original, hand-painted mural-sized graffiti “logo” designed by one of Criteo’s own employees.
Designed to Inspire
Exposed ceilings and polished concrete floors contribute a raw, industrial feel to the spacious recreational area, adjacent pantry and lounge. Conference rooms, separated from the open office by floor-to-ceiling glass walls, are fully equipped with audio-visual and data capabilities, doubling as informal collaboration rooms. Employees enjoy natural daylight and sweeping views of Boston Harbor throughout both floors.
About Dyer Brown
At Dyer Brown Architects, they are driven by design. It is the thread that ties them together as a team, and the energy that propels their relationships with clients. Click here to learn more.